If you missed it on my social media channels, I am delighted to announce the launch of Pain.Company – a new awareness brand and social media campaign to raise awareness of the 40% of adults living in the UK alone with daily, chronic pain.

By creating organic, sustainable and ethically made products that people love, and with shipping on offer around the globe, we hope to start conversations about life in permanent, no end in sight, pain – to give a voice to the millions suffering in silence with invisible illness and elevate the problem in the public conscience.

What’s more, ALL funds raised will go back into future ‘Joel vs Arthritis’ awareness campaigns, podcasts, support groups, new products etc.

The last two years of this little project of mine has been incredible and an absolute rollercoaster ride. I have discovered skills I never knew I had. But, unfortunately, I am now in a place where I have to turn down more awareness opportunities than things I am a part of, either because there aren’t enough hours in the day (a lot of this work takes me away from my family, and this is only likely to increase as the world returns to ‘in person’ events) or due to me frankly, not being able to afford to put in any more than the 4-figure sum I currently do to fund JvA work each year – and I hope that this new venture will not only start a conversation and create a global community around chronic pain specifically, but allow me to fund greater campaigns, that reach far more people than I can do now.

More designs being added weekly and although our products are all clothing at the moment, we have plans to branch into other areas, so watch this space!

You incredible people have supported me through so much, and the little support bubbles I have formed on platforms such as Instagram and Facebook have changed my life for the better. I hope you are as excited about this next chapter – that aims to fund more significant and better awareness campaigns – as I am.

I won’t mix the two projects too much, only where appropriate, and ‘Joel vs Arthritis’ (and associated social media accounts) will continue to be the first port of call for all of my advocacy and campaigning, my arthritis and mental health story and, of course, ‘Dylan developments’ 😉 , so if you are interested in what the Pain.Company is trying to achieve, check out the shop at Pain.Company and follow us on Instagram @thepaincompany and Facebook. It really does help other people find us.

Thank you, as always, for the support – I would love to hear your ideas, feedback and suggestions in the comments and via email. And in time, I’d love to have a collection designed by you, the wonderful community, so get in touch with your ideas!

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Arthritis and Psoriasis Patient Advocate, Writer And Consultant. Owner Of The Pain Company.

I share my story of Juvenile Idiopathic Arthritis to raise awareness and specialise in pain, parenting (with disability) and the mental health impact of living with chronic illness. I write and campaign for leading charities and organisations. In addition, I provide patient experience consultancy for both charities and global healthcare companies.

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